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In this series of articles coming up, I’m going to step by step break down how anyone can start an online biz side hustle in just a few hours a day, while you still have your 9-5 and build something that will change your life.

Today, in this first episode, we create an easy blueprint plan of the 3 things you’ll need.

• Create Traffic (eyeballs!) - attract people to you, your content, your personality and brand - i.e. YouTube channel

• Grow an email list to generate huge future $$$$$ anytime

• Create a freebie to build your email list

• Pre-sell or Waitlist a Product FAST before it’s even created - that’s the big fast secret here

Here’s the big hack to save you tons of time and money and launch fast: Amazingly you don’t need a website, and you don’t even need to create a product to launch. I made this mistake over and over again the last few years.

Better yet, with focus, I’m gonna show you all the hacks of stuff, all the mistakes to avoid from my journey the last few years, what tech to grab to build FAST.

You can launch something in 2-3 weeks even if you’re too busy, or not techy!

And I created a FREE blueprint link for you to create (in just a a couple of hours using awesome free software called Miro - looks like this).

I’ve failed and learned a lot, and this is exactly the strategy/blueprint I’m launching.

Having a blueprint and visual plan changes everything. It turns your random dream of building a course or something one day into a detailed plan right in front of you that you then just need to decide to build. That’s it! (without quitting your job yet - side hustle)

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If you were ask the question ‘how much do you love your job out of 5’, what would you say?

If you were to ask ‘how much has my health, weight, confidence slipped the last couple of years, and how much is related to work stress or inspiration?’

If you were to ask yourself ‘in the morning, how much do you look forward to the work day ahead out of 5? What would you say?’

‘I always had a dream inside ever since a teen that I wanted to create something extraordinary in life.’

When I was younger, one of the best adventures (and most skills gained) of my life was choosing a risky path… 

I was offered a tech 9-5 and relocate…

…Or just 2 of us could start a biz in tech.

So there we were, sitting on a garden chair and laptop on a cardboard box making websites.

Looking back, that was a decision, a ‘risk’ that changed my whole life.

But also when I look back, I can see the biggest risk would have been staying stuck in life in that 9-5 choice that would have keep me stuck and stagnant and unfilled for years. It would have stolen all of these adventures and changes from me that were priceless.

A few years later, grinding hard but somehow it was all so fun, the fastest skill learning I’ve ever experience… we sold the business, moved to Canada leading to one of the most incredible journeys of my life. It lead to being able to afford to get on the housing ladder in a beautiful location, and that original ‘risk’ somehow paved the way for meeting a girl, married (and then divorced) and having the most epic kiddo. The adventure of my life.

The last few years, I’ve been feeling that trapped feeling again… in the grind that doesn’t feel fulfilling… life on repeat…

As adults, it’s easy to get stuck in groundhog day 9-5 that doesn’t fulfil, just us to pay the bills and then feel off and lost.

Many of us are soul sucked and unhappy, even depressed in our 9-5 jobs.

It’s a ⅓ of our life. Unhappy.

Just to pay the bills. Most people think a sucky job is just what we have to do. It’s ok to grind and be unhappy. Keep that roof over our heads.

But we have choices.

Even worse… Dino Ambrosi’s Ted Talk research said: Out of our remaining time after ⅓ sleep and ⅓ working…

Shocking we choose to spend 93% of our spare time staring at a screen (and it’s growing).

The Unhappy 9-5 Trap

“The real risk is not living and not taking any risk. Living a life of average ‘comfort’, doom scrolling our phones, sinking in junk food, alcohol and netflix, relationships deteriorating and then working 8 hours a day on something that destroys our soul. And one day, sooner than we think, illness hits or we will be on that bed”.

Recently, my father, diagnosed with Parkinson’s, has been in hospital for 3 months.

Seeing him recently was so special, and also a wake up call of how precious our time is (and all of the elderly gentlemen laying in beds there, in pain, difficult to do anything).

The reality is, if we were on our hospital bed looking back imaging we were 30, 40, 50 or even 60 again - and had a chance to reinvent ourselves and our career, would we choose to CHANGE a 9-5 we didn’t enjoy.

On that flight back I couldn’t help thinking:

Take less money enjoy to trade for a happy job?

Or take the amazing opportunity start building something online?

Spend less B.S. pointless time addicted to my phone?

The answers were obvious.

And that whole week, with my Dad, and my daughter’s Mom in a bad car accident, and getting sick myself recently… there couldn’t be more ‘life messages’ than there’s no time to waste.

When we look at our 9-5 jobs the reality is something like this:

• 9-5s these days are not stable, often you’re still treated like a cog in a machine.

• We are trapped forever in time for money (i.e. salary)

• Cost of living usually rises 

• We grind up the ladder or promotion, often sacrificing our happiness, time and very often health and fitness, sometimes our family as much as we try to provide for them.

• The cost of unhappy work spreads to every area - lack of fulfilment, meaning, feeling lost, unhealthy, anxiety, depression.

Are 9-5’s bad? Absolutely not, they’ve been a wonderful part of my journey - there are many wonderful opportunities, jobs, first responders, doctors, teachers, researchers, scientists, tech leaders doing incredible things in the world.

So, you’d better love your job, like I said, it’s ⅓ of your life, and your energy afterwards will impact every other part of your life.

‘Yet most of us would say 9-5 is the smart safe choice…’

One of my favourite, impactful Disney shorts called Inner Workings… also haunts me.

When you look a little deeper. I’ll never forget going into a sales tech meeting in New Jersey Walgreens seeing all these cubicles lined up, people pressing buttons staring at screens, eating giant bags of chips and quite unhealthy.

But more importantly, not a smile anywhere.

It pretty much sucking my soul away just seeing it and being in that environment.

This is on repeat - 5 days a week.

Watch Inner Workings
Credit - Disney

When I watch this in my 40s now, it actually hits me emotionally and deep. Perhaps the craziest bit of all, fear stops him doing everything throughout his life, his mind putting him in the comfort zone and creating irrational FEAR of dying.

But then the guy gets so depressed of his life and 9-5, he has no soul left and literally climbs into his own grave.

We never think about it, but there is little doubt, that the side effects of an uninspiring 9-5 - the damage is not 40 hours a week, but it will eat away at your energy, your sleep, your relationships, your mood at home, relationships with your kids. You’ll need escapes - most common being blowing money on shopping for happiness, junk food, alcohol, drugs etc.

We STAY in our dull 9-5 as the safe option. It’s FAR from safe. The impact is more than 8 hours a day, slowly eating away at our soul.

Last year, I got a random call… we’re letting go of the whole development team. The market sucked at that point… 4 months to find a job, mortgage bills gone insane. I quickly found myself in mounting debt.

Not safe.

“Just FEELing like your work/creation is something you love, excites you when you wake up in the morning builds MEANING and confidence, and that’s everything. It may be your escape from anxiety and depression. Creating something exciting of value to other people.”

The Online Game is for the Brave - Opportunity of Unlimited Freedom and $

Right now, without doubt, is the greatest opportunity online we have to create any business we want online, even WHILE you are doing your 9-5.

Never in the past could you advertise to even 100 or 1000 people for free…

Never could you on a laptop, in a coffee shop, in a matter of 2-3 weeks launch an online business for FREE, with big potential to reach millions of potential customers on platforms like YouTube and Google - for FREE.

ANYONE can do this, faster than you think, but not many get past there own excuses and B.S.

What can I create online, fast?

It’s actually simple.

You must create something based on your genuine passions, meaningful interests and experiences.

The selling part is just about offering people huge value to help learn skills or solve problems.

Coming from England, it was a common assumption that selling is dodgy, sleezy. Dodgy car salesman.

And I realized, this is just an old bullshit story we follow.

Selling is Serving. At least if you’re selling something that is VALUEABLE to someone.

Dan Koe says: ‘If you’re not selling your own product, you ARE selling someone else’s dream (in your 9-5). We’re ALL selling’

You can then start imaging creating products and content on your most meaningful areas to actually help people:

• A online course - sells without your time for years

• Weekly/Monthly group zoom trainings

• A product/framework/app/software/system

• Mini/Micro Course and Challenges

• 1:1 Coaching

• Publish your own Book on Amazon, or powerful EBook

• A community

• Sell physical products/merchandise

So what can I create?

• Online Courses: My nephew, at 22yrs, has a passionate MTB biking channel. He side hustles creating amazing YouTube videos and has an amazing following, has a  dream to sell online bike courses and create a super cool clothing and merch brand.

• Sell a Product or Book or Service: I created sales pages and worked with the team at creative life book to help launch a number one best selling book. Jess started a couple of years ago from 0.

• Mini Course or Challenge: A few years ago I created a productivity and mindset course in 3 or 4 days from START TO FINISH. That was insane, and managed to sell the first sale the next few days with zero marketing, and better yet - the guy (Bobby I’ll never forget) loved it ;)

• Paid Group Classes on Zoom: My friend, Nina, has created an online business from dance teacher to teaching dance online, and also zoom sessions connection

• Max - created an online fitness and nutrition programme - from scratch, by using YouTube mini workout videos to build an audience.

This Entrepreneur/Side Hustle Adventure is of course it’s going to take time, focus, but less than you think. But the rewards over time are:

• Time Freedom

• Financial Freedom

• Location Freedom

• More Confidence, Creativity and so much more

The biggest hack here is distraction and focus (another big video coming all on this)

‘Steal back hours of your own time from social media scrolling, morning laziness, Netflix, Distraction, drinking too much, and being lazy’

In a experiment I did, uninstalling Facebook and IG on my phone saved me 20-30+ hours a month, and other distractions gave me back 20+ hours a WEEK.

I’m too busy, is possibly the worst lie we say to ourselves. For me I can re-write this as “I don’t plan my time and priorities well, and make bad decisions with my time, and get distracted every day and then feel like shit… and repeat…”

What if I don’t have a skill? What do I create?

My brother said the other day, “I don’t really have a skill, or anything I can sell…”

As Dan Koe (google him) says:

‘Here’s the thing… you don’t have to be the leader in a space, you only have to be 2 steps ahead to be able to help someone’

‘If you’ve learned a valuable skill, or solved a popular problem, you have something to sell of VALUE.’

My brother said to me the other day ‘but I don’t have any skills’...

But his passion is snooker

For my brother, ‘snooker for beginners’, my nephew ‘Mountain Biking Online Skills & Maintenance Camp’, my epic friend Jessie ‘coaching through life’s tough challenges’, or ‘iPhone Photography’.

The great thing about online, is you can find an audience and market in anything.

When you create around what you love and your experience, literally everything becomes EASY - i.e. your sales pages, sales, content ideas etc.

Better yet, you actually have advantages over the expert starting out!

You can offer cheaper prices, more time, TLC and attention to your audience and customers when starting out and getting the ball rolling. People crave that people to people personal and caring/authentic connection, and they can’t get it with big players without spending many thousands.

I’m only 2 steps ahead. A long way to go. Full of drive and passion.

I’ve failed a lot.

I don’t have a lot of subs, YET.

But I DO have 7 years of things that didn’t work. Getting views on videos an subscribers on YouTube can be a long game, it’s HARD.

And finally, now, my business is GROWING. Most importantly, its one of the most passionate and meaningful things in my life and it feels exciting every morning to get writing articles like these and build as much free Value as possible.

For all my failures on social (so far)....

• I HAVE created and sold a business before in tech, and run enterprise software for enterprise companies like Google & Amazon

• We recently created an epic marketing campaign for a #1 Best Selling Amazon Book launch in many countries and categories.

• I once went INSANE SPEED MODE and created an online course in 4 DAYS WITH all the videos done (still have the behind the scenes videos making that - SO FUN - and I sold the first copy the next few days and he loved it - thanks Bobby - will always remember that)

• 25+ years in Mindset that has transformed my life.

• Spent $1000’s on courses and in person amazing events that changed EVERYTHING and went from 

• From 37 years SHY and never seen on video, to actually enjoying it.

• Learned from 100s of books and in person events with leading entrepreneurs.

• Spent years finding gold in Tom Bilyeu’s Impact Theory University.

• At nearly 40, I learned marketing, video editing, studio setup, storytelling, even psychology, now writing… from scratch so trust me you’re NOT TOO OLD.

It’s been the best growing/skills journey EVER and massively fulfilling (1000X more value than school/uni).

The Blueprint

Ok it’s time for action, dive into this blueprint!

This is fucking exciting. At the worst case, if you build something, and it doesn’t take off. You’ll learn something big here. You’ll build confidence. You’ll find some purpose and passion.

I created it all in a FREE template for you using Miro (free whiteboard tool).

With free video tutorials!

Fill out your blueprint as you go through the series!

Grab My Free Miro Blueprint Here

Here’s the 3 Step Blueprint to a super fast online launch

1. Your 3 passions (you’d love to be a dream online business) and how to create a basic personal brand online the easy way

2. Traffic & Content - How to create setup and content on YouTube (you dont even have to share your face!) and grow

3. How to create your online biz the easy way - you’ll need 1 page (not a website) with a freebie, an email list that grows, and 1 page to pre-sell or waitlist a powerful offer (don’t have to even create it yet).

This blueprint is for that young guy I met from Ukraine bartending in Vancouver after moving after the war I remember him asking what i was mapping out in my journal… he said ‘one day I want to build and create something incredible online’.

It’s for the kid who didn’t get good grades in the ‘education system’ but has a massive passion and creativity.

It’s for that Uber driver in Vegas ‘one day I want to start a podcast but my voice is not good enough‘.

It’s written to my nephew who I KNOW is going to be a Mountain Biking superstar very soon online with his own sports clothing brand dream and courses.

It’s written to myself as I tell my daughter ‘one day I want to create an online community that will impact a million people’s lives to believe in themselves, get out of our negative heads an phone addictions and just GO BUILD… fail and keep building.

“We’re here, to remove the one day. If you’re in your 40’s or 50’s there no time to waste to do something meaningful. If you’re in your 30’s there’s no time to waste to do something meaningful. If you’re in your 20’s there’s no time to waste to do something meaningful. Because the internet is the greatest opportunity we’ve ever had…. And I don’t know about you but I wanna get there before AI makes it 100 times harder.”

Adding some more detail to the blueprint:

1. Choose 3 Meaningful Interests (I.e. Your Brand & Personality) & Problem List. Choose Passions and Problem List, and who you serve the easy way. Product Brainstorm (Course, Group Trainings, 1:1 etc, or a Product) - Spend TIME here, this research is crucial.

2. Traffic = Eyeballs looking at your stuff and getting ATTENTION i.e. Social Media - This is creating a strategy to getting eyeballs and attention for free. I simply recommend strongly: YouTube & Twitter (X) - Add Shorts/Tiktok etc as a boost.

3. Your Biz - Email List, 1 Freebie, and 1 PRESELL Product (= Solve 1 Product) and waitlist it.

Following our video series (all free) to step by step launch your online side hustle:

• Episode 1 (this vid) - Create your Blueprint and Launch Plan with our free template - crucial

• Ep 2 - Create Your 3 passions, brand and problem list

• Ep 3 - Create Content (Traffic) - on YouTube and X the easy strategy

• Ep 4 - Create Your Online Biz - 3 things - email list, freebie and PRE-SELL/WAITLIST a product you don’t have to make yet to launch!

Hit subscribe to follow along with every vid if they’re not realized yet (dep on when you watch this).

In each of these videos I'm going to dig into the tactics and a strategy for you that is really easy to follow and understand. And also those hacks of course that or save you months and a lot of money that I've learned the last few years through my mistakes and various courses I've purchased.

I get the idea, but I’m overwhelmed by building all of this, and I’m not techy!

Time for a quick reality check, raw truths to all of us, including myself.

We all (especially adults) get SO in our freakin head.

Adults have 10 or 20 year old patterns that keep us stuck saying.

Here’s the classic sabotages I hear often in myself, and non stop when people start dreaming of making something: 

They realize for moment, I could do this, I could build this, and then…

‘I’m not a techy person’

‘I’m too busy/tired’

‘I’m too old, scared to go on camera, or don’t like the way I look/sound… etc…’

These, are what 90% of people are trapped in something they don’t like, and time for money trap forever, because our the fear of change, fear of doing something new.

These are the repeating thoughts that literally stop your own success from getting started.

Time for us all to stop B.S.’s ourselves like all of us adults do - As Alex Hormozi said pretty much all of this comes down to:

‘It’s a skill. If it’s a skill, it can be learned’

And to learn a skill you need to get the knowledge (errr… YouTube!) and start applying reps and amazingly fast you’ll learn (just like learning the complexity of driving a car).

Look at those statements

• ‘I’m not techy’ is solved with: YouTube or buy a step by step guide and DO IT step by step (sure may be frustrating and slow but you’ll build that thing faster than you think AND feel more confident because of it)

• ‘I’m too busy’ is possibly the most common B.S. by ALL of us - I try to ban it now (A whole video/article coming on this) - I’m too busy = the skill of priotizing what is important to you and skill of not easily being distracted. I.e. the skill of creating a plan and sticking to it. Easy. Time will magically appear in bucket loads when you eliminate a ton of distractions (social media, netflix, morning phone, doom scrolling etc)

• ‘I’m too old or bad on video etc’ - The skill of doing reps of getting on camera and recording videos to yourself i.e. practice - 5 sucky ones, 5 x feels better, 5 x try more energy, 5 x more concise, 5 x more interesting. Lesson - Our first times suck at anything (like for me the other day trying to plan frisbee) - after a number of reps you’ll get way better… faster than you think.

‘If you are overwhelmed by something exciting… that’s good! It’s out of your comfort zone and scary/overwhelming as it should be. Most people scare off and retreat back to groundhog life. But you’re different… if you create a plan, and break it down, you’ll realize despite the overwhelm… it is all possible and faster and easier than you think.

Most people don’t ACT’

To solve all of these B.S. excuses fast - there’s one common thing you need to do first:

Create a visual plan you see every day, stick to it as much as possible, and create confidence and momentum by DOING 2 or 3 reps on things every day (i.e. ACTION not THINKING).

Consider also getting accountable with someone.

I’m here to help!

So one step at a time.

What’s your first steps?

1. In this video grab your free template and start watching the video in there that will guide you through starting to fill out your first part.

2. Subscribe and Watch the next episode diving into detail about Section 1 - Your Interests, Brand and Problem List which will help you always know not only what content to create, but also everything will have a strategy that makes sense to grow your email list and get people to your freebie.

Again, sharing exactly everything I’m building myself, full transparency, with you.

And…. we got this.

Grab My Free Miro Blueprint Here